Last month, Instagram made an important announcement, revealing that the number of monthly advertisers on the platform has officially surpassed 1 million. This is a huge achievement for the photo-sharing platform, and shows how far it has come.

Instagram reports that it has 600 million users globally, 400 million of whom use the platform every day. In late 2016, the Pew Research Center reported that 32% of adult Internet users in the US use Instagram.